7 Benefits of Buying Art Online
With the internet came a new era of purchasing, but only within the last 5 years has online art sales gained the traction other products have seen. Here are 7 benefits that can help you be a believer in buying art on the web if you’ve been a little hesitant.
According to a 2013 article by the BBC News, online art purchases seem to be growing by 20% each year. Spending a few dollars, to tens of thousands of dollars online, doesn’t seem to be quite an issue anymore. Artnet News reports that a London based research group estimates profits from art sales will grow from 1.57 billion dollars in 2013, to 3.57 billion dollars in 2018. The trend of buying art online is gaining popularity, and the interesting thing is, consumers are buying sight unseen. Trust is the key factor.
Year by year, online purchases are growing exponentially because we lead busy lifestyles, and we search for ways to save time. Online purchasing helps us save time rather tremendously, and art consumer’s confidence has grown by purchasing from reputable artists and web galleries. In the past, people wanted to look, touch, and feel the products they were considering to purchase. Now, people are accustomed to asking questions, and expecting to be delivered what is promised from an online image and a description.
Many brick and mortar galleries are changing the way they do business by posting online galleries. Although this opens the door to a world wide market, there is still something about seeing art hung on the wall, and some galleries still feel the need to have physical locations too. At the same time, artists that are not represented by a gallery, have the ability to be seen by millions of collectors, designers, and decorators.
For those who haven’t taken the plunge into online resources available for decorating or collecting art, here are 7 benefits that will help you decide to you to at least try it. I’ll bet you like the results.
7 Benefits Of Buying Art Online
- The Ultimate Gallery Space– Local galleries have what they think you’ll like (and buy), but they only have so much wall space. It takes money to heat and cool those spaces. Staffing is also a hefty expense for brick and mortar galleries. By having unlimited space online, artists don’t have the high overhead, and can show literally thousands of pieces at anytime.
- Options– Consumers enjoy many options that are available, as many artists offer their images in several sizes, framing options, and mat colors. Whether you want a framed print, canvas, or even an acrylic print, you have choices that fit your lifestyle, your space, and decor. There are many one-off artists out there that selling, but options do appeal to many customers.
- Bringing The World To You– There is the convenience factor built in when you buy art online. Browsing and buying is simple and easy, even at 2AM. You can be from almost anywhere, and see pieces by artists all over the world. There is no travel constraints to visit galleries in far away cities.
- Feeling Connected– Buyers have the ability to get to know the artists like never before. People like to buy from those they know, or feel like they know. The buyer has the opportunity to get to know the artists by posted bios, and glimpses behind the scenes. Social media promotes interaction between buyer and artist, and allows the buyer to appreciate the artist’s work more by understanding their processes, thoughts and values.
- A Level Playing Field– Lesser known artists may not be able to compete for space in physical galleries, but on the internet, they have equal chances for web presence. Consumers have the opportunity to view art by any artist that markets on the web.
- Continuity– Buyers have the opportunity to view, and purchase entire collections by artists online. Since space is not an issue, buyers can get a real feel for the work, as a whole, seeing everything in one place. Most physical galleries can only handle a few pieces from an artist at one time (once again, think wall space). T0 keep the space from feeling stagnant to customers, they must continually hang new work.
- Finding A Needle In A Hay Stack– The ability to find new, and upcoming artists, is a giant plus for the buyer, and the artist. Many people find new artists by way of blogs, Facebook, Twitter, Pinterest, and Google searches. Search engines are best used for finding art in a particular niche that you may favor. Quickly finding the art you want, by up-and-coming, or remotely located artists, is another key benefit when buying art online.
Online purchasing of art is becoming more popular today, and the future seems bright for all artists to reach millions of potential customers, if marketed correctly. There will always be physical galleries as they can be a hub of legitimacy for high-end art sales, and social gathering places for viewers. For those who want to conveniently search and browse thousands, eventually millions of pieces of art, the online art world is here.